The Body Shop: 25 years of Community Fair Trade - a story shared with customers

In 2012, The Body Shop re-thought its communication around customer experience. Using stories about the products and its commitments, the brand forges strong relations with consumers. Discovery.

Storyselling The Body Shop

Customer experience, storyselling… The Body Shop maintains a strong relationship with consumers.

Storyselling The Body Shop

Customer experience, storyselling… The Body Shop maintains a strong relationship with consumers.

2012 a marqué un tournant pour The Body Shop. Au cœur de la communication de la marque, un concept phare : l’expérience client, fondée sur le storyselling. Dans les 340 nouveaux concept stores ouverts dans le monde, les histoires contées offre