In order to reduce the consumption of natural resources and quantities of waste, it’s essential to decrease the weight of packaging. For this reason, La Roche-Posay has radically rethought the design of its Lipikar tube. ‘We’ve made this tube 40% lighter without adversely affecting its function and with just minor adaptations to our processing lines’, explains Antoine Sabattini, a packaging engineer at La Roche-Posay. By modifying the material of the “skirt” containing the product, the researchers have been able to join the cap directly to it, thereby eliminating the need for a tube head in between. With one less component, a thinner skirt and a lower cap, the tube is now not only easier to press but has also gone from 26.4 to 15.6 grammes. Having already sold 200,000 units in 2012, this extra-flexible tube is protected by a co-patent with the supplier. Moreover, it was awarded the 2012 Prize for packaging reduction and innovation by the French recycling bodies Eco-Emballages and Adelphe.
- 40% weight reduction of the new Lipikar tube