Diversities in marketing

Identifying and understanding the expectations of certain consumers with specific needs that are not met is a way of participating in diversity, and it creates brand value.

Integrating diversities – origins, disabilities, age, gender – in L’Oréal 's marketing approach is an opportunity to create brand value and to create new bonds with the consumer/citizen. The goal is to identify the consumer segments with needs that are not adequately met, to provide them with better coverage and to adapt the brand communication to make them accessible to everyone. For example, Garnier provides a dedicated call center for deaf and hearing impaired customers. And in 2012, La Roche-Posay included texts in braille on its product packaging.