Five Prix d’Excellence de la Beauté <i>Marie Claire</i>

L’Oréal wins three "Prix d’Excellence de la Beauté 2007" awards from the women’s magazine Marie Claire.

This year, for the first time, the international jury of 17 “beauty” journalists from the world’s leading women’s magazines, awarded a prize for research. The prize rewarded L’Oréal’s work on the new anti-ageing molecule, Pro-Xylane™, the fruit of seven years’ research and the first active cosmetic agent to come from green chemistry. “This molecule has a long anti-ageing future ahead of it. By allowing several of its brands to use it, each with its own claim, L’Oréal makes it available to all women,” the jury declared. Absolue Premium ßx by Lancôme, NéOvadiol by Vichy and Substiane by La Roche-Posay are already using the molecule.

Casting Crème Gloss by L’Oréal Paris also took a “Prix d’Excellence de la Beauté 2007”. The journalists applauded the new generation home hair-colouring formula without ammonia, which provides optimum cover of grey hair and a glossy colour. For the jury, Casting Crème Gloss is “a home hair-colouring that’s as easy to use as shampoo. Grey hair is covered without creating a helmet effect, the highlights are beautiful and the shine effect unparalleled to date”. Hair colouring products haven’t won a “Prix d’Excellence de la Beauté” for ten years, and L’Oréal Paris hasn’t won such a prize for a hair-colouring product since Dédicace, 20 years ago.

Finally, the “Prix France du Soin” for skincare was awarded to Norméa 28 by Professeur Christine Poelman at Le Club des Créateurs de Beauté. The totally novel concept is an anti-blemish treatment that comes in 28 single doses and adapts to the skin’s needs during the hormonal cycle.

Over the years, Marie Claire’s “Prix d'Excellence de la Beauté”, founded in 1985, have become a reference in the beauty world. To date, 149 prizes have been awarded, 46 of which went to the Group and its brands.

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