Our innovation model

L’Oréal has elected to develop strong research because where beauty is concerned, science is essential for innovation.

L’Oréal researcher manipulating the LR 2412 agent
L’Oréal researcher manipulating the LR 2412 agent

To stay ahead of the game and make major cosmetic innovations available to everyone, the group relies on three major assets: a unique collection of proprietary active ingredients, which Advanced Research enriches each year with new elements, molecules, or ingredients... ; expertise in formulation, this decisive phase that makes it possible to transition from the molecule to the finished product. Every year, thousands of formulas are developed by the teams at L'Oréal. One final asset is its expertise in evaluation, indispensable for bringing new products to the market by demonstrating their safety and effectiveness scientifically and rigorously.