To create new highly effective active ingredients, one of the strengths of their innovation strategy, L’Oréal's researchers use synthetic chemistry and biotechnologies.
One of the strengths of L'Oréal Research lies in the ability of the teams to create new highly effective active ingredients in the service of beauty. Protected for several decades by a dynamic policy of patents, these active ingredients, owned by the group, constitute a precious asset and play an essential role in the innovation strategy. They are derived from two main lines of approach. First approach: synthetic chemistry synthetic chemistry gentle, environmentally friendly, the historic platform for the group's expertise. Second approach: biotechnologies, in which L'Oréal has elected to invest since the late 1980s and that can focus on marine, bacterial or botanical origins.